One aspect of video game design is to prescribe as much realism as possible but still retain a sense of fantasy and escape. Hence, the inclusion of real people such as the recent involvement of Jay-Z and EMINEM to the upcoming Activison’s game title, DJ HERO. However, a few canny contributors/gamers mentioned that there was already an actual DJ in the game – DJ Shadow.

DJ Shadow, along with DJ Z-Trip, DJ AM and Cut Chemist, were asked to cut some original tunes for the game. In addition, DJ Shadow will appear in the game as a character too, who is distinguishable by his blue flaming eyes. But the most notable feature on DJ Shadow’s avatar is the old school black General Made hoodie by A Bathing Ape (BAPE). Talk about the ultimate platform for a product placement…

DJ HERO

DJ Shadow has teamed up with Reebok and Shoe Biz to bring you a limited edition sneaker! The sneaker has the “What Does Your Soul Look Like” logo on the back, and comes in a Reebok shoe box with a slip of authenticity included.  Don’t miss out on your chance to grab this very special limited item.  Included with the sneaker is the Quannum Stone Cold Winter Volume 1 Mix CD, which has tracks by some of your favorite Quannum stars. 
 
Check it out:

http://www.djshadow.com/Merchant2/merchant.mvc?Screen=PROD&Product_Code=MN051&Category_Code=

The concluding piece to the DJ Shadow and LRG three part collaboration is seen here. Originally unveiled over a series of DJ Shadow performances in the last few months, this windbreaker joins a previous New Era 59FIFTY and Down Jacket released in previous months. “The Collaboration Windbreaker” is marked by a series of intricate details similar to the previous products with both entities’ logos seen on the chest, DJ Shadow’s cover art printed within the hood and printed sleeve. Available exclusively at ShopDJShadow.com.