Set to launch in October of 2009, an all new initiative for online shopping is taking form to represent London’s West End shopping district. A virtual mock-up of many popular stores will offer an unparalleled form of shopping which allows for a Second Life and The Sims-like environment. The Alex Wrottesley masterminded project will go beyond just accurate mapping of the West End’s shopping landscape but also include relevant weather forecasts and current newspaper updates. With some of world’s most respected stores found in the West End, there is some skepticism to viability of this project as well as disdain if it does take-off. If the Virtual West End is as successful as planned, it could spell doom for the thousands of employed workers at these retail establishments as conveniences such as clean streets and no need to find parking are among the positives that make this virtual world more appealing. For more information on the Virtual West End, check Business.TimesOnline.co.uk.

Source: PSFK